The greatest modern commodity is no longer gold or oil, it is data. Today’s technology has enabled companies to collect and store massive amounts of consumer data. While there are many benefits and rewards to collecting and monetizing data, there are just as many risks and responsibilities when it comes to handling consumers’ personal information. Data can be a powerful tool to improve a product or service; however, to truly reap the benefits of data, businesses need to collect, store, and use it responsibly. Otherwise, corporations will lose customers’ trust and, ultimately, their business. Read More