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Refresh Your Brand Design Workshop

January 11 @ 1:00 pm - 3:00 pm

|Recurring Events (See all)

An event every week that begins at 1:00pm on Thursday, repeating until February 1, 2024

$12.50 – $50

Class meets Thursdays on January 11, 18, 25 & Feb 1

Refresh your brand with a digital marketing tool kit in this 4-week workshop to help improve customer acquisition and sales. Business Owners, Digital Marketers and Creatives are welcome to join us for a live event workshop to help you build assets to transform your business. Leave with the tools you need to grow your business in the digital age. Start from scratch or improve existing brands with hands on experience.

This 4-week series will cover:

Week 1: Defining Your Ideal Client

  1. Who They Are
  2. What Are Their Problems
  3. Emotions
  4. Demographics
  5. Guaranteed Results
  6. Testimonials
  7. Media

Week 2: Building Your Brand Guide

  1. Logo Design
  2. Brand Book Design
  3. Logo Usage Guidelines
  4. Color Palette
  5. Typography Guidelines
  6. Iconography
  7. Do’s and Don’ts
    Week 3: Telling Your Story
  1. Who you are
  2. What makes your company unique
  3. What your clients say about you
  4. What do you do?
  5. What problems do you solve?
  6. How did you learn to solve these problems?
  7. What changed once you solved the problem?

Week 4: Your Client Journey

  1. Finish
  2. Start
  3. Milestones
  4. Contingency Plans

Presenter Bio: The course is taught by Nathan Garcia. He is the creator of the Pocket Plan and owner of Mavrik Digital, an SEO Marketing Agency. Nathan’s career in marketing and sales helped him to build and grow companies with digital infrastructure solutions.


January 11
1:00 pm - 3:00 pm
$12.50 – $50


Maryland Innovation Center


Maryland Innovation Center
6751 Columbia Gateway Dr. | Suite 300
Columbia MD, MD 21046 United States
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