Market recovery is in process. And it might be a choppy road ahead since the world has changed for everyone. Does your value proposition – what you offer, and why it’s better – need to change to align with your client’s and the market’s new reality? Your offering and differentiation are key to success and could be the difference-maker in achieving above market results. You’ve been putting out fires, dealing with supply chain disruption and finding new ways to operate to keep your business afloat. It’s time to laser focus on ensuring that your differentiators line up with what matters most to the customer.