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PSC Biotech® Presents: Nonproprietary Naming & Brand Naming Webinars
A two-part series on the technical and strategic considerations, and the legal and regulatory challenges of medical product name development Presented by Brand Institute & Drug Safety Institute, a Subsidiary of Brand Institute January 27 - The Science Behind Non Proprietary (Generic) Drug Naming with Sophia Fuerst February 3 - The Art Behind Pharmaceutical and Medical Device Brand Naming with Scott Piergrossi and Jerry Phillips
Find out more »How To Minimize Risk in Marketing Decisions
Business professionals and non-profit leaders require answers to critical questions to make solid marketing decisions. This empowers businesses and organizations to grow. However, these decisions are risky and executives often feel overwhelmed and confused about how to get the insights and answers to make the right moves. Join us for this workshop to provide you with a path forward to focus on the questions you need to answer and how to get powerful and impactful information. Attendees to this workshop...
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